Black Market Mob / Out the Mud’s $ha Hef is far from your “average rapper.” Hailing from the streets of the Bronx, NY, Hunnit Round Hef is a direct reflection of the grimey hard knock lifestyle from that which surrounds him. Since arriving on the scene with the classic street album B.O.A.T.S. Hef continues to deliver hard hitting lyrics over sum of the most villainous production you will find, while giving a voice to the hustlers as well as the have-nots in every city throughout the world.
New York OG $ha Hef has released his latest album Out The Mud, and fans of that NY sound will be most pleased. With grimy percussion and hazy synth loops, the sonic aesthetic conjures images of smoke shrouded back alleys, of drug dealers on the corner, of shoes dangling from telephone wire. - www.hotnewhiphop.com
$ha Hef has been on the competition’s neck this year, dropping a handful of singles, videos, performing at SXSW, as well as Rolling Loud and Yams Day. He also opened up for Westside Gunn and Conway, and Freddie Gibbs on their respective tours alongside Jay Worthy of LNDN DRGS.
The 15 track project might be his best yet and finds $ha Hef utilizing new flows, stepping it up lyrically and bringing you his signature hazy, dark, grimy sound. The album boasts guests features from Bodega Bamz who shows up on “Time 4 This” and the late Prodigy who drops a killer verse on “Made Me Do.” - therapfest.com
He’s definitely bringing some heat on his new project Out The Mud though, so if you’re completely unfamiliar this would be a good place to start. Think RetcH and Da$H levels of grimy with guest appearances from Bodega BAMZ and the late Prodigy. - nahright.com
Conway, alongside all of Griselda records, has been killing it the past while. This EP may not be Conway's most significant release, but it is a reminder of why his music is so strong -- intricate imagery and memorable production make this EP an enjoyable testament to why Conway is one of rap's important personalities right now. Richard Giles